The booth next to Rubicon’s here at the amazing Squisito conference in San Patrignano is run by an Afghani organization that produces and promotes saffron grown in Afghanistan as an alternative to opium. Turns out that high quality, organic saffron on the international market brings a better price than opium. What they need is access to international markets with their product.
We are amazed by their creativity and bravery, but they want us to set up a Rubicon in Afghanistan. “We saw your CNN documentary and we know that the kinds of people you serve at Rubicon are very similar to the dispossessed, unemployed in Afghanistan,” they said. "If you could bring your credibility, knowledge and resources you would have a big impact on so many people”.
And we thought our strategic plan to expand geographically might mean the South Bay…
We are amazed by their creativity and bravery, but they want us to set up a Rubicon in Afghanistan. “We saw your CNN documentary and we know that the kinds of people you serve at Rubicon are very similar to the dispossessed, unemployed in Afghanistan,” they said. "If you could bring your credibility, knowledge and resources you would have a big impact on so many people”.
And we thought our strategic plan to expand geographically might mean the South Bay…
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